The University of Michigan recently announced a group licensing agreement with The Brandr Group, a brand management, licensing, and marketing company, for student-athletes to use Michigan Athletics’ branding and logo to market themselves, and the university, in future NIL deals.

According to an article from Rivals.com,

This agreement is for U-M student-athletes to profit off their name, image and likeness (NIL) by using official trademarks and logos. However, the student-athlete must voluntarily opt-in to the program in order to receive the official branding.