Michigan State Inks Deal With Caesars Sportsbook

Michigan State University has signed a sponsorship deal with Caesars Sportsbook to bring in a new source of revenue via the gambling circuit.

According to an article from the Detroit Free Press, the deal will make Caesars Sportsbook the “Official and Exclusive Sports Betting Partner and iGaming Partner of MSU Athletics.” The agreement will grant Caesars naming rights to premium seating areas at Spartan Stadium in 2022 and an outdoor tailgating area for football games, as well as signage at MSU football, basketball and hockey games. Caesars also will provide its bettors with opportunities for exclusive hospitality and VIP experiences through its Caesars Rewards loyalty program.

The terms of the deal were not immediately released.