Projected #1 overall pick in this Thursday’s NBA Draft Cade Cunningham has inked a multi-year footwear and apparel endorsement deal with Nike, and from what the insiders are saying, Cunningham has landed the highest value shoe deal of his draft class.
Cade Cunningham — the expected No. 1 overall pick in Thursday’s NBA Draft — has agreed to an endorsement deal with Nike, sources tell ESPN. It’s believed to be the highest-earning shoe deal among players in his draft class.
— Adrian Wojnarowski (@wojespn) July 27, 2021
The deal was negotiated by Excel Sports Management. Cunningham has also already agreed to endorsement deals in the plant based food, energy drink, cryptocurrency, photo sharing app, trading card and memorabilia silos as well, that are expected to be announced in the weeks ahead, as his comprehensive marketing portfolio begins to be established.
As we already know, the Detroit Pistons hold the #1 overall pick in this year’s draft, and everyone in Michigan currently is holding their collective breath hoping the Pistons don’t pass on this potential generational talent.
You can read more about Cunningham’s Nike endorsement deal here.
