Jay-Z has been a big critic of the NFL and it’s treatment of players like Colin Kaepernick and others involved in social activism. The two sides have put their differences aside and are now going to work together.
The NFL has signed a deal with Roc Nation, Jay’s entertainment and sports company, that will make them the league’s “live music entertainment strategist.”
That means that he’ll be finding the talent for the the Super Bowl halftime show. In addition, he’ll contribute to their activism campaign, Inspire Change.